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Positive Results Marketing News and Posts

How Video Marketing Is Impacting Businesses In 2018

One marketing avenue in particular that you have probably seen being touted as the fastest growing and most important areas to focus on every year is video marketing. There has been good reason for this. Way, way back in 2015, for example, on Facebook alone, video playback each day doubled from 4 billion to 8 billion over the course of just 5 months from April to September. Fast forward a year to 2016, and 96% of B2B companies were using video in content marketing, with over three quarters saying it had positively impacted marketing ROI.

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How to Use Snapchat for Your Business

When discussing your social media marketing strategies, does your business mainly focus on the behemoths of Facebook, Twitter and LinkedIn? Your answer is probably yes, and understandably so, given how massive “the big 3” are. However, you will soon be missing out if you don’t start using Snapchat – and the unique opportunities it presents – to market your business.

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