Byron Read

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groupon

The trouble with Groupon

On Thursday, Groupon founder Andrew Mason summed up his day, and perhaps an entire niche industry, with a joke. In a company wide memo Mason wrote, “I’ve decided that I’d like to spend more time with my family, Just kidding — I was fired today.” During his time at Groupon Mason made some decisions while running the daily-deals site that were certainly controversial.

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NEPA Marketing

I have recently had a major debate with a close colleague about his approach to marketing and advertising for his client base. One of which I strongly disagree with. It involves pages and pages of explanations of his philosophies published in lavish proposal documents that impress even the savviest of marketers in the field. Enough already! The

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